What’s the easiest way to get more new patients to your practice? Every practice owner wants the easy answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead obtain an online medical marketing firm that gives value. Ask these 5 questions.
* Will they measure success when it comes to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Are they transparent or will they hide fees?
* Will they manage your marketing for you personally?
* See below for your details on each.
1. Do they really measure success when it comes to new patient leads?
If you own a practice, the objective of medical marketing is to do just one important thing, which would be to acquire more new patients calling as well as emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you receive. None of those things can be converted into new patients and sales.
Most medical marketing firms make an effort to bury you in data about things which has no tangible benefit. Many will even request you to put special coding on the website throwing off your current marketing metrics. Instead search for a marketing firm that uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you each month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a large red flag. It’s a sales strategy to sell services people will want to dump inside a month or two that keeps you investing in 6-one year for something which does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. That way, they’ll must carry on and earn your small business each month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you ought to know is that none of those work then one is even illegal. There exists zero proof that utilizing these marketing tools will attract one particular new patient. However, there is a lot of evidence that these are just ways to charge your practice for services who do nothing.
Geo-fence display pushes texting to prospects driving from your practice. Which is not only annoying, and when it worked would mess with the scheduling. The truth is, it doesn’t generate leads. Great idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads and then talk to several clients who’ve tried it.
4. Could they be transparent or will they hide fees?
With regards to price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the industry would be to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to actually provide information on how most of that cash will almost certainly actual AdWords spend versus into their pockets.
The only real transparent way to charge for medical PPC would be to charge a monthly management fee and then have you ever pay the AdWords spend entirely on your charge card. This way you know exactly how much you happen to be paying the marketing firm to handle your medical PPC and exactly how much went to Google’s AdWords.
5. Do they manage your marketing for you personally?
There are plenty of low-cost website marketing services available that offer you access to software so you can manage your marketing yourself. For example, you can find a number of firms that sell online review software, and almost none that train your team how to use it and make sure it’s working for you.
Getting use of powerful internet marketing tools is wonderful, in theory, for those who have a Ph.D. in online marketing and 40 hours per week to spare. On the other hand, if you already have work helping patients, these are just a huge total waste of time and money.
Ensure that you check the marketing firm does the work, so you can focus on whatever you do best which can be helping patients. What’s the easiest method to attract new patients? Ensure for every dollar you put money into lead generation you’re getting nlphhf as well as a positive ROI. It’s that easy. And get away from all of the nonsense about geo-fence displays, retargeting, banner ads along with other things which does nothing to your medical practice.