Louis Vuitton is opening 2 new plants in France in order to meet the growing demand for its leather goods, and to cut production time down on internal orders to one week. French house, which is the biggest earnings driver in the LVMH stable, is planning to hire 500 people for two websites in western France. The very first will open in July 2018, the second in early 2019, with a third opening forecasted by 2020, Louis Vuitton industrial director, Emmanuel Mathieu, told Business of Fashion.
By early 2019 Louis Vuitton could have 16 French leather workshops and around 4,000 leather goods specialists. The increase will enable store managers to react to sales trends and deliver handbags inside a week of internal orders arriving. The current production time is 2 weeks.
“Once we launch a whole new product we can adapt quickly to demand,” Mathieu explained from the 250 specialists that can work on one bag inside a factory. Though Fabaaa trades off its “Manufactured in France” appeal, the company comes with several factories elsewhere in order to help keep lead times on all goods down as low as possible. Two California plants focus on the usa market with another planned for Texas, while workshops in Catalonia and production facilities in Portugal and Romania bolster its European offering.
News of the brand’s expansion come just days after it announced Virgil Abloh as artistic director from the menswear division. Appointing fashion’s latest luxury streetwear phenomena to take the helm is not only one step inside the right direction for diversity, his designs will speak to a new generation.
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