Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the company took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or shipped to meet their busy lifestyles. “The purpose of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to become more aligned for their lifestyles. It stems from our brand pursuit to attempt to exceed expectations for many Newk’s guests,” said Michelle Spohnholz, VP of marketing at Newks Eatery Menu.
Newk’s has always featured an open kitchen, where guests can see exactly what is put into their meals. Historically, guests have possibly not been conscious of the brand’s dedication to fresh preparation and careful ingredient selection. The newest prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and lots of fun details about the ingredients and preparation methods.
“This project connects our brand story with the guest experience via an upgraded restaurant environment, paired with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The style is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the story of Newk’s roots as being a homegrown brand with a passion for food and family, along with their purpose to Strive To Create A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to boost awareness and money for research to aid Ovarian Cancer, has additionally been infused to the design in a prominent way. “The new teal mosaic tile wall is a crucial feature that weaves our philanthropic work into the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside is going to be upgraded with new awnings, string lights as well as an inviting patio for families to dine.
“My goal is made for guests in our restaurants to experience the passion behind the Newk’s name, particularly our fascination with food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters in our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The manufacturer aims to carry on to renovate and refresh its restaurant locations across all 16 states because they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is actually a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests having a generous portion of hospitality.
Newk’s takes no shortcuts in any way, except in our name. Our kitchen is surely an open book where we make each meal to order from scratch. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, with no fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.